CLIENT: PGIM Real Estate
LOCATION: Alpharetta, Georgia
Avalon is a mixed-use development containing residential, commercial, hospitality and office buildings on approximately 86 acres. The development is being constructed in three phases, each with different equity investors.
Marx|Okubo provided owner's representative services for the completed Phase I and has been selected to conduct owner's representative services for Phases II and III, currently underway.
Phase I included four multi-family residential buildings over retail, two office buildings over retail, Regal Cinemas, Whole Foods Market, two small retail buildings along the mall walk, two retail support buildings, two parking garages, a branch bank, and four standalone outparcel retail and restaurant buildings.
Phase II will include a five-story, multifamily residential building with an enclosed parking garage and street-level retail, the Container Store, a standalone parking garage, and an office and retail building with dedicated parking garage.
Phase III includes a 43,000-square-foot conference center and a 330-room Alpharetta Hotel & Conference Center. The entire facility, including all amenity areas and public spaces, will encompass 270,298 square feet.
The most significant challenge faced by Marx|Okubo during this project has been coordinating the multitude of contractors, tenant representatives, architects and designers working on this intricate, multi-faceted project, yet we have successfully integrated project protocols to ensure the owners that the project is well-organized, on schedule, on budget and completed according to the original construction and contract documents.