CLIENT: PGIM Real Estate
LOCATION: Alpharetta, Georgia
Avalon is a mixed-use development containing residential, commercial, hospitality and office buildings on approximately 86 acres. The development was constructed in three phases, each with different equity investors. Marx|Okubo provided owner’s representation services for all phases.
Phase I included four multifamily residential buildings over retail, two office buildings over retail, Regal Cinemas, Whole Foods Market, two small retail buildings along the mall walk, two retail support buildings, two parking garages, a branch bank and four standalone outparcel retail and restaurant buildings. Phase II included a five-story, multifamily residential building with an enclosed parking garage and street-level retail, the Container Store, a standalone parking garage, and an office and retail building with dedicated parking garage. Phase III included the 43,000-square-foot, 330-guestroom Alpharetta Hotel & Conference Center. The entire Phase III facility, including all hotel amenity areas and public spaces, encompasses 270,298 square feet.
The most significant challenge faced by Marx|Okubo during this project was coordinating the multitude of contractors, tenant representatives, architects and designers working on this intricate, multifaceted project—yet we successfully integrated project protocols to ensure the owners that the project was well-organized, on schedule, on budget and completed according to the original construction and contract documents.